Description
| Product ID: | 9781137543530 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Scaling the Tail: Managing Profitable Growth in Emerging Markets |
| Authors: | Author: Andrew Cosgrove, Seung Ho Park, Gerardo R. Ungson |
| Page Count: | 163 |
| Subjects: | Economic growth, Economic growth, Development economics and emerging economies, Business strategy, International business, Development economics & emerging economies, Business strategy, International business |
| Description: | Select Guide Rating This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |
| Imprint Name: | Palgrave Pivot |
| Publisher Name: | Palgrave Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2015-08-06 |
