Description
| Product ID: | 9781137284525 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Doing Business in India |
| Authors: | Author: A. Sethi, Rajesh Kumar |
| Page Count: | 164 |
| Subjects: | Cultural studies, Cultural studies, International economics, Business strategy, International business, Management and management techniques, International economics, Business strategy, International business, Management & management techniques |
| Description: | Doing Business in India analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Palgrave Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2012-12-04 |
