Description
| Product ID: | 9781119758679 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Digital Business Transformation |
| Subtitle: | How Established Companies Sustain Competitive Advantage From Now to Next |
| Authors: | Author: Nigel Vaz |
| Page Count: | 224 |
| Subjects: | Consultancy, Consultancy & grants for businesses, Research and development management, Organizational theory and behaviour, Research & development management, Organizational theory & behaviour |
| Description: | Select Guide Rating Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challengesHow to deconstruct decision-making throughout all levels of your organizationHow to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2021-03-29 |
