Description
| Product ID: | 9781119341208 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Marketing 4.0 |
| Subtitle: | Moving from Traditional to Digital |
| Authors: | Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan |
| Page Count: | 208 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2017-01-03 |
