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      Monetizing Innovation: How Smart Companies Design the Product Around the Price

      2 in stock

      Firm sale: non returnable item
      SKU 9781119240860 Categories ,
      Select Guide Rating
      Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

      £24.00

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      Description

      Product ID:9781119240860
      Product Form:Hardback
      Country of Manufacture:US
      Title:Monetizing Innovation
      Subtitle:How Smart Companies Design the Product Around the Price
      Authors:Author: Georg Tacke, Madhavan Ramanujam
      Page Count:256
      Subjects:Sales and marketing, Sales & marketing
      Description:Select Guide Rating
      Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.
      Imprint Name:John Wiley & Sons Inc
      Publisher Name:John Wiley & Sons Inc
      Country of Publication:GB
      Publishing Date:2016-06-03

      Additional information

      Weight514 g
      Dimensions163 × 236 × 22 mm