Description
Product ID: | 9781119240860 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | Monetizing Innovation |
Subtitle: | How Smart Companies Design the Product Around the Price |
Authors: | Author: Georg Tacke, Madhavan Ramanujam |
Page Count: | 256 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2016-06-03 |