Description
Product ID: | 9781119076315 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Trend-Driven Innovation |
Subtitle: | Beat Accelerating Customer Expectations |
Authors: | Author: David Mattin, Maxwell Luthy, Henry Mason, Delia Dumitrescu |
Page Count: | 368 |
Subjects: | Business innovation, Business innovation |
Description: | Select Guide Rating Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2015-11-06 |