Description
Product ID: | 9781118968055 |
Product Form: | Paperback / softback |
Country of Manufacture: | IT |
Series: | The Strategyzer Series |
Title: | Value Proposition Design |
Subtitle: | How to Create Products and Services Customers Want |
Authors: | Author: Alan Smith, Yves Pigneur, Gregory Bernarda, Alexander Osterwalder |
Page Count: | 320 |
Subjects: | Management of specific areas, Management of specific areas |
Description: | Select Guide Rating The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2014-10-30 |