Description
Product ID: | 9781118958087 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Branding For Dummies |
Authors: | Author: Barbara Findlay Schenck, Bill Chiaravalle |
Page Count: | 384 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. |
Imprint Name: | For Dummies |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2015-01-20 |