Description
Product ID: | 9781118921449 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Service Management and Marketing |
Subtitle: | Managing the Service Profit Logic |
Authors: | Author: Christian Gronroos |
Page Count: | 536 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2015-07-10 |