Description
Product ID: | 9781118732731 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | Audience |
Subtitle: | Marketing in the Age of Subscribers, Fans and Followers |
Authors: | Author: Jeffrey K. Rohrs |
Page Count: | 288 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2013-12-06 |