Description
Product ID: | 9781118611258 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | What Great Brands Do |
Subtitle: | The Seven Brand-Building Principles that Separate the Best from the Rest |
Authors: | Author: Denise Lee Yohn |
Page Count: | 272 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. |
Imprint Name: | Jossey-Bass Inc.,U.S. |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2014-02-07 |