Description
Product ID: | 9781118609637 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Experience Design |
Subtitle: | A Framework for Integrating Brand, Experience, and Value |
Authors: | Author: Kevin Farnham, Patrick Newbery |
Page Count: | 240 |
Subjects: | Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2013-10-08 |