Description
Product ID: | 9781118604342 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | Professional Services Marketing |
Subtitle: | How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success |
Authors: | Author: John E. Doerr, Mike Schultz, Lee Frederiksen |
Page Count: | 368 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2013-07-12 |