Description
Product ID: | 9781118518588 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Neuromarketing For Dummies |
Authors: | Author: Andrew P. Pohlmann, Stephen J. Genco, Peter Steidl |
Page Count: | 416 |
Subjects: | Business and Management, Business & management |
Description: | Select Guide Rating Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. |
Imprint Name: | For Dummies |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2013-11-26 |