Description
| Product ID: | 9781118422144 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Evil by Design |
| Subtitle: | Interaction Design to Lead Us into Temptation |
| Authors: | Author: Chris Nodder |
| Page Count: | 320 |
| Subjects: | User interface design and usability, User interface design & usability |
| Description: | Select Guide Rating How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2013-07-26 |
