Description
Product ID: | 9781118113363 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | Brainfluence |
Subtitle: | 100 Ways to Persuade and Convince Consumers with Neuromarketing |
Authors: | Author: Roger Dooley |
Page Count: | 304 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2011-12-16 |