Description
| Product ID: | 9781108731959 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Decisions |
| Subtitle: | The 30 Most Useful Models |
| Authors: | Author: Anna Muni, Marcel Planellas |
| Page Count: | 202 |
| Subjects: | Business strategy, Business strategy |
| Description: | Select Guide Rating A tool for anyone facing the challenge of taking strategic decisions, this book offers thirty recognised and effective strategic models to choose from, concisely described in a process-led manner, and illustrated with graphics. It will appeal to M.B.A. students, students of corporate or business strategy, and practitioners and managers as well. In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their ''circle of strategic decisions'' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter''s Five Forces, Ansoff''s Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2019-09-19 |
