Description
| Product ID: | 9781107629752 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Dynamic Growth of Chinese Firms in the Global Market |
| Subtitle: | Challenges, Strategies and Implications |
| Authors: | Author: David K. Tse, Kineta Hung |
| Page Count: | 236 |
| Subjects: | International business, International business, Sales and marketing, Sales & marketing, China |
| Description: | Select Guide Rating Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies. How have Chinese multinationals benefited from China''s economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China''s firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-02-13 |
