Description
Product ID: | 9781032540726 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Strategy and Tactics of Pricing |
Subtitle: | A Guide to Growing More Profitably |
Authors: | Author: Evert Gruyaert, Thomas T. Nagle, Georg Muller |
Page Count: | 336 |
Subjects: | Business strategy, Business strategy, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-11-02 |