Description
Product ID: | 9781032478487 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Think Like a UX Researcher |
Subtitle: | How to Observe Users, Influence Design, and Shape Business Strategy |
Authors: | Author: David Travis, Philip Hodgson |
Page Count: | 336 |
Subjects: | Internet: general works, Internet: general works , Internet guides and online services, Web graphics and design, Software Engineering, Databases and the Web, User interface design and usability, Internet guides & online services, Web graphics & design, Software Engineering, Databases & the Web, User interface design & usability |
Description: | Select Guide Rating Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples. Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features
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Imprint Name: | CRC Press |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-07-26 |