Description
Product ID: | 9781032426358 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Sales Management |
Subtitle: | Analysis and Decision Making |
Authors: | Author: Charles H. Schwepker Jr, Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Michael R. Williams |
Page Count: | 350 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes:
This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2024-01-22 |