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      Business Anthropology: The Basics

      2 in stock

      Firm sale: non returnable item
      SKU 9781032416083 Categories ,
      Select Guide Rating
      This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives t...

      £18.99

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      Description

      Product ID:9781032416083
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Series:The Basics
      Title:Business Anthropology: The Basics
      Authors:Author: Timothy de Waal Malefyt
      Page Count:202
      Subjects:Product design, Product design, Society and culture: general, Anthropology, Social and cultural anthropology, Economics, Management and management techniques, Sales and marketing, Organizational theory and behaviour, Human biology, Society & culture: general, Anthropology, Social & cultural anthropology, ethnography, Economics, Management & management techniques, Sales & marketing, Organizational theory & behaviour, Medical anthropology
      Description:Select Guide Rating
      This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.

      Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

      Topics covered include:

      • Defining applied, design and digital anthropology
      • Explaining key research methods and approaches used in industry, government, and non-profit sectors
      • Investigating issues internal to an organization that assist in managing change
      • Covering topics like marketing communications, user experience, product development and entrepreneurship
      • Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
      • Discussing approaches to encourage public conversation about social issues

      Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.


      Imprint Name:Routledge
      Publisher Name:Taylor & Francis Ltd
      Country of Publication:GB
      Publishing Date:2023-12-15

      Additional information

      Weight242 g
      Dimensions129 × 198 × 14 mm