Description
| Product ID: | 9781032370767 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Customer Experience Analytics |
| Subtitle: | How Customers Can Better Guide Your Web and App Design Decisions |
| Authors: | Author: Akin Arikan |
| Page Count: | 326 |
| Subjects: | Economics, Economics, E-commerce: business aspects, Knowledge management, Production and quality control management, Sales and marketing management, Sales and marketing, Ownership and organization of enterprises, Engineering: general, Environmental science, engineering and technology, Internet guides and online services, Computer science, E-commerce: business aspects, Knowledge management, Production & quality control management, Sales & marketing management, Sales & marketing, Ownership & organization of enterprises, Engineering: general, Environmental science, engineering & technology, Internet guides & online services, Computer science |
| Description: | Select Guide Rating An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-02-13 |
