Description
| Product ID: | 9781032310305 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Big Data Analytics |
| Subtitle: | Digital Marketing and Decision-Making |
| Authors: | Author: Kiran Chaudhary, Mansaf Alam |
| Page Count: | 246 |
| Subjects: | Economics, Economics, Sales and marketing, Probability and statistics, Databases, Data mining, Computer science, Sales & marketing, Probability & statistics, Databases, Data mining, Computer science |
| Description: | Select Guide Rating This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics. Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as:
This book also looks at digital marketing and focuses on such areas as:
Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making. |
| Imprint Name: | Auerbach |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-11-02 |
