Description
| Product ID: | 9781032278469 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Media Management and Economics Series |
| Title: | Digital Media and Innovation |
| Subtitle: | Management and Design Strategies in Communication |
| Authors: | Author: Richard A. Gershon |
| Page Count: | 284 |
| Subjects: | Communication studies, Communication studies, History, History: specific events and topics, Media studies, Economics, Research and development management, Operational research, Media, entertainment, information and communication industries, Digital Lifestyle and online world: consumer and user guides, Humanities, History: specific events & topics, Media studies, Economics, Research & development management, Operational research, Media, information & communication industries, Digital lifestyle |
| Description: | Select Guide Rating This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today''s digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2024-03-26 |
