Description
| Product ID: | 9781032268729 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Airline Operations and Management |
| Subtitle: | A Management Textbook |
| Authors: | Author: Bruce G. Billig, Gerald N. Cook |
| Page Count: | 394 |
| Subjects: | Economics, Economics, Business strategy, International business, Management and management techniques, Sales and marketing, Transport industries, Transport industries, Environmental science, engineering and technology, Aerospace and aviation technology, Business strategy, International business, Management & management techniques, Sales & marketing, Transport industries, Aerospace & air transport industries, Environmental science, engineering & technology, Aerospace & aviation technology |
| Description: | Select Guide Rating Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-05-04 |
