Description
Product ID: | 9781032227153 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Routledge Research in Public Relations |
Title: | Organizational Listening for Strategic Communication |
Subtitle: | Building Theory and Practice |
Authors: | Author: Katie R. Place |
Page Count: | 302 |
Subjects: | Communication studies, Communication studies, Economics, Management: leadership and motivation, Personnel and human resources management, Business communication and presentation, Public relations, Organizational theory and behaviour, Economics, Management: leadership & motivation, Personnel & human resources management, Business communication & presentation, Public relations, Organizational theory & behaviour |
Description: | Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-06-19 |