Description
| Product ID: | 9781032183596 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Advertising Design by Medium |
| Subtitle: | A Visual and Verbal Approach |
| Authors: | Author: Robyn Blakeman |
| Page Count: | 242 |
| Subjects: | The arts: general topics, The arts: general issues, Design, Industrial and commercial arts, illustration, Communication studies, History, Media studies, Economics, Advertising, News media and journalism, Media, entertainment, information and communication industries, Internet and digital media: arts and performance, Industrial / commercial art & design, Communication studies, Humanities, Media studies, Economics, Advertising, Press & journalism, Advertising industry, Graphical & digital media applications |
| Description: | Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596 |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-03-29 |
