Description
Product ID: | 9781032121468 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | How to Build Your Brand |
Subtitle: | Implementing a Proven and Effective Process |
Authors: | Author: Laurence Lubin |
Page Count: | 196 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the author''s unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to:
The author clearly shares the:
Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally. For more information on this book, please visit: www.howtobuildyourbrand.net |
Imprint Name: | Productivity Press |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-04-22 |