Description
| Product ID: | 9781032082844 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Studies in Innovation, Organizations and Technology |
| Title: | Frugal Innovation |
| Subtitle: | A Global Research Companion |
| Authors: | Author: Adela J. McMurray, Gerrit A. de Waal |
| Page Count: | 372 |
| Subjects: | Development studies, Development studies, Environmental economics, Entrepreneurship / Start-ups, Research and development management, Business mathematics and systems, Sales and marketing, Environmental science, engineering and technology, Environmental economics, Entrepreneurship, Research & development management, Business mathematics & systems, Sales & marketing, Environmental science, engineering & technology |
| Description: | This book addresses frugal innovations that have never been accessible to the public. The book's main themes and objectives are global food security, consumer and industrial products, ethics and sustainability. affordable, essential services and organizational design. Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify frugal innovation (FI) using a multi-method approach to data analysis. They argue that the concept of frugality as a societal/ethical value has undergone several changes and propose a differentiated model of frugal innovations. They address frugal innovations that have never been accessible to the public. Hands-on case studies across various industry sectors and countries, supported by theory, provide multiple learning opportunities. The authors explore the relationship between FI and digitalisation and technology, and discuss how FI can be applied in the context of contemporary issues such as food security. Further, they articulate the mechanisms by which FI beliefs and values can be incorporated into organisational culture. The final chapters address both ethical and controversial views of frugal innovation. The book is a valuable resource for students in business courses, for industry professionals wanting to improve their triple bottom line, and for educators wanting to influence and change the mindsets of the younger generations to effectively deal with today’s and tomorrow’s challenges. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-08-02 |
