Description
Product ID: | 9781032059679 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Social Marketing |
Subtitle: | Principles and Practice for Delivering Global Change |
Authors: | Author: Christine Domegan, Gerard Hastings |
Page Count: | 374 |
Subjects: | Social and ethical issues, Social issues & processes, Sociology, Economics, Sales and marketing management, Sales and marketing, Advertising, Sociology, Economics, Sales & marketing management, Sales & marketing, Advertising |
Description: | Select Guide Rating Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:
This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-04-20 |