Description
Product ID: | 9781009204378 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Integrated Digital Marketing in Practice |
Authors: | Author: Andrew Corcoran |
Page Count: | 400 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources. |
Imprint Name: | Cambridge University Press |
Publisher Name: | Cambridge University Press |
Country of Publication: | GB |
Publishing Date: | 2023-04-13 |