Description
| Product ID: | 9781009098878 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Cambridge Handbook of Qualitative Digital Research |
| Authors: | Author: Boyka Simeonova, Robert D. Galliers |
| Page Count: | 500 |
| Subjects: | Data science and analysis: general, Data analysis: general, Research methods: general, Management and management techniques, Sales and marketing, Data mining, Research methods: general, Management & management techniques, Sales & marketing, Data mining |
| Description: | Select Guide Rating This handbook highlights the limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and understanding data and phenomena. It will appeal to scholars conducting research projects with digital assets in Information Systems, Management, Strategic Management, and Organisation Studies. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2023-06-22 |
