Description
| Product ID: | 9780993587894 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Heal's Posters |
| Subtitle: | Advertising Modernism |
| Authors: | Author: Ruth Artmonsky |
| Page Count: | 124 |
| Subjects: | Furniture design, Furniture design, Sales and marketing, Sales & marketing, United Kingdom, Great Britain, London, Greater London |
| Description: | A survey of posters produced by Heal's from 1917 to 1983 and a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of ''modernism''. Most furniture manufacturers advertised their wares in the press but Heal''s was a rare exception in the industry in its use of posters. Heal''s posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century. |
| Imprint Name: | Artmonsky Arts |
| Publisher Name: | Artmonsky Arts |
| Country of Publication: | GB |
| Publishing Date: | 2020-01-20 |
