Description
| Product ID: | 9780978843106 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | The Hidden Persuaders |
| Authors: | Author: Vance Packard |
| Page Count: | 200 |
| Subjects: | Media studies, Media studies |
| Description: | Select Guide Rating A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age. |
| Imprint Name: | Ig Publishing |
| Publisher Name: | Ig Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2007-10-10 |
