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Crossover Creativity: Real-life stories about where creativity comes from

Crossover Creativity: Real-life stories about where creativity comes from

2 in stock

Firm sale: non returnable item

SKU 9780857199881 Categories Business & Management, Products

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In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action - as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

Ideas don’t ...

£14.99

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Description
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Description

Product ID:	9780857199881
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Crossover Creativity
Subtitle:	Real-life stories about where creativity comes from
Authors:	Author: Dave Trott
Page Count:	288
Subjects:	Advertising, Advertising
Description:	Select Guide Rating In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action - as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world. Ideas don’t come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world.
Imprint Name:	Harriman House Publishing
Publisher Name:	Harriman House Publishing
Country of Publication:	GB
Publishing Date:	2023-02-07

Additional information

Weight	362 g
Dimensions	137 × 216 × 22 mm

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