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Go Luck Yourself: 40 ways to stack the odds in your brand’s favour

2 in stock

Firm sale: non returnable item

SKU 9780857198884 Categories Business & Management, Products

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Andy Nairn provides a series of thought-provoking strategies that will help anyone responsible for building a brand.

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.

In Go L...

£14.99

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Description

Product ID:	9780857198884
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Go Luck Yourself
Subtitle:	40 ways to stack the odds in your brand's favour
Authors:	Author: Andy Nairn
Page Count:	228
Subjects:	Business and Management, Business & management, Sales and marketing, Sales & marketing
Description:	Select Guide Rating Andy Nairn provides a series of thought-provoking strategies that will help anyone responsible for building a brand. Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Imprint Name:	Harriman House Publishing
Publisher Name:	Harriman House Publishing
Country of Publication:	GB
Publishing Date:	2021-06-08

Additional information

Weight	356 g
Dimensions	138 × 216 × 17 mm

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