Description
Product ID: | 9780857197726 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Run with Foxes |
Subtitle: | Make Better Marketing Decisions |
Authors: | Author: Paul Dervan |
Page Count: | 188 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn''t. |
Imprint Name: | Harriman House Publishing |
Publisher Name: | Harriman House Publishing |
Country of Publication: | GB |
Publishing Date: | 2020-04-07 |