Unsexy Business: How 12 entrepreneurs in ordinary businesses achieved extraordinary success and how you can too

Forget the hype and the sexy headlines, this is where you’ll make your fortune.

In this revealing new book Jamie Waller, entrepreneur and self-made multimillionaire, shows how you don’t need to come up with some amazing new invention or app, or raise millions, to be a business success. What you need is hard work and determination. And you need to be looking for a business idea that is pretty unsexy if you really want to make it big.

We’re talking about businesses that collect debts, sell sofas or ship goods – real, solid businesses that you probably use all the time. They won’t grab the headlines, but they can make you very, very rich. And that’s what makes unsexy so attractive.

These are ordinary businesses made extraordinary by the people behind them and their commitment to taking their businesses to the top.

Jamie has spoken to 11 amazing entrepreneurs who have created just this type of business and in face-to-face interviews he uncovers the secrets to their successes and gets firsthand accounts of their compelling, and sometimes dramatic, business stories.

Jamie also tells his own inspirational story, of how he took his debt collection business from nothing to £33 million, facing stabbings and having a gun pointed at him along the way.

Discover how you too can make it really big by ignoring the glitz and glamour and building your own unsexy business.

Unsexy Business features:

Mike Clare, Dreams | Matt Storey, M&M Supplies | Lara Morgan, Pacific Direct | Reginald Larry-Cole, Buy2Let Cars | Rami Ranger, Sun Mark | Thomas Delgado, WeBuyCarsToday.com | Harry Clarke, RingGo | Kate Lester, Diamond Logistics | Nick Broom, PVL | Charlie Mullins, Pimlico Plumbers | Martyn Dawes, Coffee Nation


"A real insight into what it takes to make your fortune in business"
Duncan Bannatyne

“Unsexy Business is brilliant. I read every word, took pages of notes and felt inspired to ingest what I learned and apply it into my life. Jamie Waller has assembled an amazing group of entrepreneurs who share their roller coaster stories of how they made it and how you can do the same.”
Michael Heppell, Best Selling Author, Speaker and Coach

"What Jamie and the business leaders in this book have achieved is incredible and a real inspiration to the next generation of entrepreneurs”
Ian Collins, LBC Radio Presenter 

“This collection of stories is a testament to the entrepreneurial spirit, that with hard work and determination, people can achieve the extraordinary. Read this book to learn how great businesses and ubiquitous brands were established against all odds”.
Lord Karan Bilimoria, entrepreneur and Founder of Cobra Beer 

"A fantastic book which will inspire many people to start a business and also give huge insights into what will make it a success . A must read book for every potential entrepreneur.”
Baroness Ruby McGregor-Smith, former CEO of Mitie Group PLC

"Jamie has told his own remarkable story and that of a dozen others in order to distil lessons from everyday businesses that we take for granted. While we get drawn like moths to a flame of the so called Unicorn businesses or other businesses that make the headlines, this book pulls out lessons that are personal as well as practical from entrepreneurs who have made fortunes quietly by meeting our needs."
Shailendra Vyakarnam; Director of Entrepreneurship at Cranfield University.

"A really thought provoking and interesting angle on business success, a book we should all read! it’s impossible not to learn something from this book – great insight."
Sarah Willingham, BBC Dragon and Entrepreneur