Description
Product ID: | 9780857195890 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Advanced Brand Management -- 3rd Edition |
Subtitle: | Building and implementing a powerful brand strategy |
Authors: | Author: Paul Temporal |
Page Count: | 302 |
Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. Brands have never been more important than they are today. |
Imprint Name: | Harriman House Publishing |
Publisher Name: | Harriman House Publishing |
Country of Publication: | GB |
Publishing Date: | 2019-02-25 |