Description
| Product ID: | 9780857080615 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Unauthorized Guide to Doing Business the Richard Branson Way |
| Subtitle: | 10 Secrets of the World's Greatest Brand Builder |
| Authors: | Author: Des Dearlove |
| Page Count: | 176 |
| Subjects: | Management and management techniques, Management & management techniques |
| Description: | Select Guide Rating Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. |
| Imprint Name: | Capstone Publishing Ltd |
| Publisher Name: | John Wiley and Sons Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2010-03-19 |
