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      Reputation Management: The Key to Successful Public Relations and Corporate Communication

      2 in stock

      Firm sale: non returnable item
      SKU 9780815376972 Categories ,
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      An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academia, and reflects ...

      £74.99

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      Description

      Product ID:9780815376972
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:Reputation Management
      Subtitle:The Key to Successful Public Relations and Corporate Communication
      Authors:Author: Helio Fred Garcia, John Doorley
      Page Count:438
      Subjects:Media studies, Media studies, Business strategy, Management: leadership and motivation, Personnel and human resources management, Sales and marketing management, Public relations, Business strategy, Management: leadership & motivation, Personnel & human resources management, Sales & marketing management, Public relations
      Description:Select Guide Rating
      An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

      Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.

      The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.

      This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

       


      Imprint Name:Routledge
      Publisher Name:Taylor & Francis Inc
      Country of Publication:GB
      Publishing Date:2020-07-15

      Additional information

      Weight880 g
      Dimensions176 × 253 × 30 mm