Description
Product ID: | 9780814787144 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Critical Cultural Communication |
Title: | Authentic™ |
Subtitle: | The Politics of Ambivalence in a Brand Culture |
Authors: | Author: Sarah Banet-Weiser |
Page Count: | 279 |
Subjects: | Communication studies, Communication studies, Cultural studies, Cultural studies |
Description: | Select Guide Rating Argues that brands are about culture as much as they are about economics A stimulating, smart book on what it means to live in a brand culture |
Imprint Name: | New York University Press |
Publisher Name: | New York University Press |
Country of Publication: | GB |
Publishing Date: | 2012-10-15 |