Description
| Product ID: | 9780803927438 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Quantitative Applications in the Social Sciences |
| Title: | Survey Questions |
| Subtitle: | Handcrafting the Standardized Questionnaire |
| Authors: | Author: Jean M. Converse, Stanley Presser |
| Page Count: | 80 |
| Subjects: | Society and Social Sciences, Society & social sciences |
| Description: | Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions. "An extremely useful handbook for students and any newcomers to survey research." --Network Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated. This volume should be useful to social scientists and others who design survey questionnaires. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 1986-11-24 |
