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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

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SKU 9780789759603 Categories Business & Management, Products

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Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the...

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Description

Product ID:	9780789759603
Product Form:	Paperback / softback
Country of Manufacture:	GB
Series:	Que Biz-Tech
Title:	Digital Marketing Analytics
Subtitle:	Making Sense of Consumer Data in a Digital World
Authors:	Author: Chuck Hemann, Ken Burbary
Page Count:	272
Subjects:	Sales and marketing management, Sales & marketing management, Sales and marketing, Internet guides and online services, Sales & marketing, Internet guides & online services
Description:	Select Guide Rating Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! Prioritise—because you can’t measure, listen to, and analyse everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviours Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR Start optimising web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they’ll deliver the most value Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Imprint Name:	Que Corporation,U.S.
Publisher Name:	Pearson Education (US)
Country of Publication:	GB
Publishing Date:	2018-08-06

Additional information

Weight	420 g
Dimensions	153 × 228 × 19 mm

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