Description
| Product ID: | 9780765640369 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Advertising Account Planning |
| Subtitle: | Planning and Managing an IMC Campaign |
| Authors: | Author: Donald Jugenheimer, Larry Kelley |
| Page Count: | 262 |
| Subjects: | Advertising, Advertising |
| Description: | Select Guide Rating Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2014-09-15 |
