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      Inside the Nudge Unit: How small changes can make a big difference

      3 in stock

      Firm sale: non returnable item
      SKU 9780753556559 Categories ,
      Select Guide Rating
      Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple cha...

      £12.99

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      Description

      Product ID:9780753556559
      Product Form:Paperback / softback
      Country of Manufacture:IT
      Title:Inside the Nudge Unit
      Subtitle:How small changes can make a big difference
      Authors:Author: David Halpern
      Page Count:432
      Subjects:Social theory, Social theory, Popular psychology, Popular psychology
      Description:Select Guide Rating
      Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

      With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

      New Updated Edition, 2019.

      Dr David Halpern, behavioural scientist and head of the government''s Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.


      Imprint Name:W H Allen
      Publisher Name:Ebury Publishing
      Country of Publication:GB
      Publishing Date:2016-06-02

      Additional information

      Weight304 g
      Dimensions128 × 196 × 25 mm