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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

99 in stock

Firm sale: non returnable item

SKU 9780753556528 Categories Products, Psychology & Psychiatry

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And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

‘A breakthrough...

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Description

Product ID:	9780753556528
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Alchemy
Subtitle:	The Magic of Original Thinking in a World of Mind-Numbing Conformity
Authors:	Author: Rory Sutherland
Page Count:	384
Subjects:	Popular psychology, Popular psychology
Description:	Select Guide Rating And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Imprint Name:	W H Allen
Publisher Name:	Ebury Publishing
Country of Publication:	GB
Publishing Date:	2021-05-13

Additional information

Weight	266 g
Dimensions	197 × 126 × 27 mm

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