Description
Product ID: | 9780749498832 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Creating Success |
Title: | How to Write a Marketing Plan |
Subtitle: | Define Your Strategy, Plan Effectively and Reach Your Marketing Goals |
Authors: | Author: John Westwood |
Page Count: | 192 |
Subjects: | Sales and marketing, Sales & marketing, Advice on careers and achieving success, Advice on careers & achieving success |
Description: | Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan. How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2019-06-03 |