Description
Product ID: | 9780749483470 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Retail Disruptors |
Subtitle: | The Spectacular Rise and Impact of the Hard Discounters |
Authors: | Author: Jan-Benedict Steenkamp, Laurens Sloot |
Page Count: | 264 |
Subjects: | Business strategy, Business strategy, Retail and wholesale industries, Retail sector |
Description: | Select Guide Rating Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere. The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2018-10-03 |